Fashion For Earth by R|ElanTM and IMG Reliance launch Circular Design Challenge at Lakme Fashion Week in collaboration with UN Environment

Date: 01/09/2018

Fashion for Earth from R|ElanTM is a philosophy that is fundamentally committed to accelerating the growth of sustainable fashion. As an industry we have taken a few journeys in the realm of eco-friendly innovations and sustainable practices. But we still have miles to go before there is mass popularity of earth positive fashion. This journey is not just about how the clothes look or who wears them, it is about all the sum of the parts – the source, the fabrics, the process, the resources consumed, the waste generated. In light of this, 'Fashion for Earth' partnered with the UNEP (United Nations Environmental Programme) and Lakme Fashion Week to launch the 'Circular Design Challenge', an initiative aimed at promoting the concept of 'Circular Design' which is the term given to design that keeps all cycles of sustainability from production to use to waste in mind and consequently reduces the adverse impact of man-made practices on earth. The 'Circular Design Challenge' was launched on Day 2 of Autumn-Festive edition of Lakme Fashion Week 2018, and hosted various speakers from the UN, UNEP, Reliance and other stakeholders from the sustainable fashion fraternity. The event was also attended by leading designer Anita Dongre and UN Environment's Goodwill Ambassador for India Dia Mirza among other fashion luminaries. They spoke about the need to collaboratively realise the need to produce more responsible fashion.

"This subject of sustainability and circular economy is quite close to my heart and that of my organization as well, at Reliance we are working towards accomplishing the vision of our chairman Shri. Mukesh Ambani to make India a leader in the area of optimum resource utilization, adoption of sustainability and implementation of circular economy, as an industry leader and pioneer Reliance is committed to transform our value chains including textiles & fashion towards such sustainable practices." - Vipul Shah COO, R|ElanTM

When captains of industry come together for a cause, we hope for significant shifts to happen. The challenge is a great way for designers to get involved (and bag big rewards if they win). We can't wait to see the ideas pour in.